GCM Strategy Development

What We Offer

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GCM Strategy Development

We develop custom strategies for global content management to advance your work environment and business practices.

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Goals/Objectives Design

We design effective goals and objectives for content management strategies to enable a feasible and aligned strategy.

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Strategy Scorecard Design

We design custom strategy scorecards to enable the tracking of strategy milestones and measuring of your strategy’s success.

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Cost Evaluation

We evaluate your authoring practices and language services to identify opportunities for cost improvements.

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Content Ecosystem Mapping

We map content ecosystems to establish transparency and a better understanding of interdependencies.

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Infrastructure Mapping

We map the infrastructure of your work environment to reveal logistical capabilities, enablers, and inhibitors.

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Roles/Responsibilities Mapping

We map roles and responsibilities that impact content management to define their fit within the global content life cycle.

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Maturity Assessment

We assess the maturity of your work environment to help benchmark your content management practices.

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Content Audits

We audit content to allow a qualitative evaluation of its condition and to identify potential opportunities for improvement.

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Process Evaluation

We evaluate your content management and authoring processes to identify potential opportunities for improvement.

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Ready to Discuss Your Needs?

+1 971-323-0222
connect@piceasmart.com

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What is a GCM Strategy?

We routinely find that clients use the terms “Content Management Strategy” and “Content Strategy” interchangeably without a consistent definition. For us, a Content Strategy emphasizes content design and distribution while a Content Management Strategy focuses on content management throughout the content life cycle, including all activities and logistical aspects that support the life cycle. So technically speaking, a content strategy is primarily a content design strategy with the user experience at its core.

In contrast, our definition of content management strategy deals with the environment and practices under which organizations create content. It includes a comprehensive view of the enablers and inhibitors of a content ecosystem. As most content within this context applies to global geographies with cultural implications, we also refer to the described frameworks as Global Content (GC) strategy and Global Content Management (GCM) strategy.

Therefore, developing a GCM strategy differs from developing a GC strategy. This is a fundamental differentiator of our service because we believe that content management requires a more inclusive approach of interdependent practices across the organization as well as third parties. In addition, content management is enabled through interactions between technologies, people, and processes. It further involves the exchange of different information, which goes beyond the content itself.

Together, these enablers provide a comprehensive context for an effective strategy roadmap and better define the scope of content management. In summary, an effective GCM Strategy is a multifaceted approach that considers a variety of focus areas and key concepts. These determine the best strategy for transitioning a given status quo to a desired (improved) new status quo of conditions and practices for content management.

What is a GCM Strategy?

We routinely find that clients use the terms “Content Management Strategy” and “Content Strategy” interchangeably without a consistent definition. For us, a Content Strategy emphasizes content design and distribution while a Content Management Strategy focuses on content management throughout the content life cycle, including all activities and logistical aspects that support the life cycle. So technically speaking, a content strategy is primarily a content design strategy with the user experience at its core.

In contrast, our definition of content management strategy deals with the environment and practices under which organizations create content. It includes a comprehensive view of the enablers and inhibitors of a content ecosystem. As most content within this context applies to global geographies with cultural implications, we also refer to the described frameworks as Global Content (GC) strategy and Global Content Management (GCM) strategy.

Therefore, developing a GCM strategy differs from developing a GC strategy. This is a fundamental differentiator of our service because we believe that content management requires a more inclusive approach of interdependent practices across the organization as well as third parties. In addition, content management is enabled through interactions between technologies, people, and processes. It further involves the exchange of different information, which goes beyond the content itself.

Together, these enablers provide a comprehensive context for an effective strategy roadmap and better define the scope of content management. In summary, an effective GCM Strategy is a multifaceted approach that considers a variety of focus areas and key concepts. These determine the best strategy for transitioning a given status quo to a desired (improved) new status quo of conditions and practices for content management.

Contact Us

  • Picea Consulting Services LLC
    19550 Amber Meadow Drive
    Suite 130
    Bend, OR 97702
    U.S.A.
  • +1 971-323-0222

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